ROLE

UX/UI

TIME LINE

16 weeks

TOOLS USED

Miro
Illustrator
Google Forms
Figma

Recognizing the widespread challenges faced by women in the United States with hormonal issues, The Balance app addresses these often-overlooked concerns. Designed to provide personalized guidance, Balance empowers users by offering tailored advice aimed at naturally balancing hormones and improving overall well-being.
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Through this project my aim was to navigate and find a solution to my how might we question, how might we help individuals who menstruate to balance their hormones naturally? While also addressing a series of sub questions including: How can we make information easily accessible and digestible? What lifestyle changes can be made to balance hormones? How does food, exercise, sleep, anxiety, and chemicals affect our hormones? The audience for this application are individuals who menstruate as well as parents/caregivers who want to use the app to help their children.

Empathize - Exploring the Users Needs

My first stage was to gather secondary research, which consisted of articles and books that covered a wide range of topics including bias women face, improving health through exorcise and diet, getting harmful chemicals out of the body, and fixing the menstrual cycle.
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In my primary research I chose to conduct a survey and several interviews to gather user needs and common pain points. I found that 85 percent of those surveyed have experienced symptoms of a hormonal imbalance and most participants said they would benefit from lifestyle advice that catered to their specific menstrual needs. Based on the data, irregular cycles, irregular mood, and severe pain were the 3 most common concerns.

Define - Establishing the users needs

PERSONA DEVELOPMENT

Based on the insights gathered from the survey and interviews, I developed several distinct user personas. Recognizing that every body is unique, I found it essential to expand and focus on the specific needs of each menstruator. The personas I developed address the majority of pain points users experience daily. I chose to focus on the key areas: infertility, irregular periods (including both missed and frequent cycles), heavy bleeding, PCOS, and pain. All users are eager to find an alternative to traditional medicine that helps them unlock their healthiest selves!

BALANCE

Empathize - Exploring the Users Needs

Define - Establishing the users needs

PERSONA DEVELOPMENT

Ideate - Creating the framework

STORY BOARDS

USER FLOW

prototype - Creating the framework

LOW-FI WIREFRAMING

low-fi prototyping

testing - Usability and final touches